GOOGLE SEO par1

SEO Tutorial For Beginners 2015 

Here are some free search engine optimisation tips for you to help you create a successful site, based on over 10 years experience making websites rank in Google.
This is a beginner’s guide. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.
No one page guide can explore this complex topic in full – but what you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. Or at least – questions I had when I was starting out many years ago.
The first thing you should be aware of is that Google aims to reward high quality content and remarkable ‘white hat’ web marketing techniques. It also aims to penalise web sites that manage to rank in Google by breaking the rules.
These rules are not laws, only guidelines, for ranking in Google, laid down by Google. You should note that some methods of ranking in Google are, in fact, actually illegal (hacking, for instance).
You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team) . White hats do it by the ‘rules’, black hats ignore the ‘rules’.
What you read in this article is perfectly within the laws and within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPS).

What is SEO?

There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia and New Zealand, or search engine optimization in the United States and Canada) but lets face it, organic SEO in 2015 is about getting free traffic from Google, the most popular search engine in the world. The guide you are reading is for the more technical minded.

The art of seo is understanding how people search for things, and understanding what type of results Google wants to display to it’s users.

It’s Google’s job to MAKE MANIPULATING IT”S RESULTS HARD. So – it keeps moving the ‘goalposts’, modifying the ‘rules’ and raising quality standards for pages that compete for top ten rankings.

Google is very secretive about it’s ‘secret sauce’ and offers sometimes helpful and sometimes vague advice – and some say offers misdirection – about how to get more from valuable traffic from Google.

Google is on record as saying the engine is intent on ‘frustrating’ search engine optimisers attempts to improve the amount of high quality traffic to a website – at least (but not limited to) – using low quality strategies classed as webspam.

At it’s core, Google search engine optimisation is about KEYWORDS and LINKS. It’s about RELEVANCE, REPUTATION and TRUST. It is about QUALITY OF CONTENT & VISITOR SATISFACTION.
USER EXPERIENCE is how Google likes to bundle it all up.
Web page optimisation is about a web page being relevant enough for a query, and being trusted enough to rank for it.
It’s about ranking for valuable keywords for the long term,on merit. You can play by ‘white hat’ rules laid down by Google, or you can choose to ignore those and go ‘black hat’ – a ‘spammer’. MOST seo tactics still work, for some time, on some level, depending on who’s doing them, and how the campaign is deployed.
Whichever route you take, know that if Google catches you trying to modify your rank using overtly brute force methods, then they will class you a web spammer, and your site will be penalised (normally you wont rank high for important keywords).
These penalties can last years if not addressed, as some penalties expire and some do not.
Google does not want you to try and modify your rank. They would prefer you paid them to do that using Google Adwords.
The problem for Google is – ranking high in Google organic listings is a real social proof for a business, a way to avoid ppc costs and still, simply, the BEST WAY to drive REALLY VALUABLE traffic to a site.
It’s FREE, too, once you’ve met the always increasing criteria it takes to rank top.
In 2015, you need to be aware that what works to improve your rank can also get you penalised (faster, and a lot more noticeably).
In particular, the Google webspam team is currently waging a pr war on sites that rely on unnatural links and other ‘manipulative’ tactics (and handing out severe penalties if it detects them) – and that’s on top of many algorithms already designed to look for other manipulative tactics (like keyword stuffing).
Google is making sure it takes longer to see results from black and white hat seo, and intent on ensuring a flux in it’s SERPS (Search Engine Results Pages) based largely on where the searcher is in the world at the time of the search, and where the business is located near to that searcher.
There’s some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.
Google has HUNDREDS of ranking factors with signals that can change daily to determine how it works out where your page ranks in comparison to other competing pages.
You will not ever find them all. Many ranking factors are on page, on site and some are off page, or off site. Some are based on where you are, or what you have searched for before.
I’ve been in online marketing for 15 years. In that time, Ive learned to focus on optimising elements in campaigns that offer the greatest return on investment of one’s labour.